Our vision and operating principles are based on the simple philosophy of setting a good example for others to follow. We believe in modeling sound sustainability practices daily to our children, employees, co-workers, and colleagues. Show them that you care and demonstrate that it’s doable, and many will follow your lead. We believe that change on a global scale cannot happen by fiat in a top-down way. It needs to be supported and adopted at a grass roots level in our homes, communities, and businesses, to a point where it becomes the norm. The key is to show that sustainable practices are not only good for the environment, but also good for the pocketbook and the bottom line. That is when we can achieve mass adoption and normalization of these practices, without interference from political controversy.